Our Philosophy
At Dinkum, Internet marketing is all about results.
What do you want people to do when they get to your website? What constitutes a conversion? Do you want more phone calls, emails, a list signup or download of information that makes it easier for a customer to do business with you?
We don’t just want to drive traffic to your website. We want to drive traffic that takes action.
Moving up the search engine rankings involves a sustained and ongoing approach. You need a company that guides you through the process of selecting optimum keyword phrases that are right for you and your business goals.
Don’t fall into the trap of targeting the most popular phrases. Why?
- Popular phrases are generally very competitive and will take a long time to get you to page one.
- Just because they’re the most popular doesn’t mean these terms are used by your target audience – the ones who want to buy from you.
An in-depth and ongoing process is critical to any successful Internet marketing project. Analyzing feedback and data allows us to track progress on keyword searches. But more importantly, we make sure you attract the audience that takes action. This, ultimately, is the key to success.