Jacob joined Dinkum as a partner in 2010. As VP of Client Services, Jacob serves as chief project manager and oversees technical implementation on all Dinkum projects. In the business for 9 years, Jacob has led hundreds of projects for a variety of corporate and non-profit clients, and thus is allowed to get away with talking a bit too much at certain meetings… before Paul cuts him off.
Recent Blogpost
Can You Find Your Perfect Internet Marketer?
As the main contact for most of our clients during an ongoing campaign, I’m often asked to tag along with Rick Simmons to meet with prospective clients. We view the sales process as a two way street that’s successful both for the client and for Dinkum. To achieve this, it’s important to get a true …
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Ideas For Blog Writing
Blogs are an ideal way to generate incoming links, which help your search engine rankings. But if writing and idea generation isn’t your thing, blogs can become a bit of a chore. You’ll find every possible reason not to blog making it a huge stumbling block. Just this week, a client complained that he couldn’t …
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The Evolution of SEO Debate
In a recent blog post, I discussed the evolution of Dinkum Interactive. I argued this evolution has come about because of the growing maturity of the industry and the value we want to give our clients. Some misunderstood this as denouncing the value of SEO which is not true at all. As an Internet Marketing …
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“Like” Me. Buy My Stuff. Yeah, right!
Every day, I read a lot of blogs and articles and it amazes me which topics are ‘re-purposed’. I take my hat off to Brass Tack Thinking for their post titled, “Social Business: Far Beyond the Like”. The sentence that really resonated with me was – “All of the presence tools are the visible tip …
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Big Decisions, Short Attention Spans
I was flicking through a book (I know, how old school) by Eric Knight called ‘Reframe’ and enjoyed reading about a classic psychological test. Created in the 1930’s by Karl Duncker, the test features a box of wall tacks, a candle and box of matches sitting on a table. The task? How to fix the …
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Automated Emails That Pack A Punch
I recently received two automated emails from Dreamhost and CloudFlare that reveal the power of a well structured message. We’ve used Dreamhost in the past but have switched most of our hosting to Voxel dot Net and we’re currently trialling CloudFlare. Here are the subject lines of the two emails: Both are good automated transactional …
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Vitamins or Painkillers?
Is your product or service a ‘vitamin’ or a ‘painkiller’? Let me explain. Vitamins are ‘nice to have’ whereas painkillers are a ‘must have’. People pay for painkillers. I know the analogy is a little shaky because vitamins are thought of as ‘good for you’ whereas painkillers are potentially addictive. But the terminology is arresting …
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3 Easy Ways to be Proactive
The switch was flicked and the light went on. It was a lightbulb moment. It happened during our regular Team Dinkum project meeting. After running through our current projects and working out where we were up to, Jacob offered a valuable insight. He said, rather than simply responding to our clients needs, let’s come up …
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Is Your Website at the Center of Your Internet Universe?
Most of the Dinkum team is in a philosophical frame of mind – including yours truly – since working on an eBook for our clients. Luckily, we have a lot of exciting client work (and Dinkum work) to do which means there’s little chance I’ll be re-reading my college library of German existentialism or attending …
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Have I Got Your Pinterest?
There’s a new social media platform that’s broken through the pack. It’s called ‘Pinterest’ and works like a virtual pin board. See a cute picture or image you want to share? Easy. Simply ‘pin’ it to Pinterest and others can see it and share it. It seems everyone loves a photo. The platform is easy …
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