Jacob Smith

The world’s largest retailer has made an acquisition that suggests its future involves smart technology. Walmart has just bought mobile app developer, Small Society. In dollar terms, it probably wasn’t a big deal, at least for the corporate giant. But for me, it was an interesting move. Let me explain why. 1.  Walmart has a digital technology research …
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In case you didn’t know already, the days of applying single tools in Internet marketing are long gone. You can no longer just use SEO, or PPC or blogs to attract your ideal audience. The trick is to create the right mix. Yes, it would be great if you could follow a recipe, Martha Stewart-style. …
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WordPress plugin upgrades are a fact of life for any website administrator and staying up-to-date with the latest software versions is something I recommend. Ever since WordPress made it one-click easy to update plugins (and even the WordPress core) a few years back, many have been lulled into complacency – updating the easy way without …
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Why should I choose your product or service over your competition’s offering? Because it’s better, cheaper, or faster? According to Simon Sinek, this is how most organizations make their pitch to customers and because everyone is making the same claim, there’s no unique point of difference. The good news is Sinek has a nifty way …
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Browsing around the Google Currents app on my new Galaxy Nexus toy/phone, I saw an article from TechCrunch that caught my eye: Google has been experimenting with a possible role with email subscription management. Google, of course, is the king of experimental projects. The Internet is littered with dozens of Google projects that made a …
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I was walking through an underground section of Philadelphia called Market East. I noticed a lady walking around with a basket looking intently at those seated and once in awhile she would go over to someone and speak with them. I asked someone near by what that was all about.  I was told that she …
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If you have visited a Starbucks coffee shop in the last year (and especially the last few months), you’ll notice that a lot of people are paying with their iPhones and Android devices.  In fact, my local Starbucks cashier volunteered this morning that the company’s mobile payment app had been used for some 25 million …
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During the last few months, Dinkum has been working with its favorite business consultant Steve Smolinsky to help move the dial on our growing company from “good” to “great.”  To call Steve a consultant, however, is a bit of a bland misnomer – he’s more of an entrepreneurial Yoda, nurturing our startup-inspired energies into grand …
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At this point I am guessing most of you have heard about or seen the nearly ubiquitous QR codes, and many of you have used them. If you are not familiar with them,  go here for more information. But as cool as the QR codes are, there is something even better on the horizon.  I …
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I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me,  ”What do they do?” The usual response was, “I have no idea.” If you cannot tell me who you …
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