Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success
We’ve been a little on the quiet side this past year, at least online. Usually we’ll muster a blog post a month plus a smattering of social activity but aside from the random share, definitely quiet. I have a feeling we’ll change that in 2015 but it wasn’t for any particular reason. We understand the challenges …
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Since SEO has been around, especially in its early days, there was a large gap in understanding. It’s closed up a lot but certainly still exists. It was not uncommon to hear about someone offering to “SEO optimize your website” for a very small fee. I was often intrigued as to how these people or …
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As a long-term strategy, SEO is a good one. You shouldn’t necessarily be expecting that your SEO campaign is going to be an overnight hit (sometimes happens but rare) but you should also expect that the actions you do throughout your campaign, should last a long time and continue to grow. We’ve always appropriately pushed …
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We made some fairly significant changes in 2012 to accommodate Google. These sort of changes are not really uncommon in our field and interestingly for most of us, none of them were a real surprise but what has occurred this past year, does represent a shift in thinking for many in our industry. A big …
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We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it …
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After reviewing Yahoo’s top searches two week ago, let’s take a look at the results for the world’s most popular search engine, Google. Last week, it released Google Zeitgeist, examining the spirit of the times through popular search terms. 1.2 trillion searches. 146 languages. What did the world search for in 2012? The top trending …
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You might have noticed more companies are trying to engage you by playing a game. In 2009, German-based car company Volkswagen launched its BlueMotion technologies that were part of its environmentally friendly cars. In deciding how to market these cars, Volkswagen’s advertising agency, DDB in Stockholm, believed the easiest way to get more people to …
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It’s December already – and yes, it’s crazy how fast the year has gone by. A fun thing to do at this time of the year is to look at the most popular searches on the web. And we can thank Yahoo for once again collating the data. It’s the 11th year Yahoo has been …
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We’re all in the business of influencing other people. Whether it’s getting your children to eat their vegetables, or encouraging someone to buy your product, every day we’re trying to get people to do what we want. Listening to a podcast of ‘Freakonomics’, I heard a fascinating way to influence behavior. The story began with …
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You know you’ve made it when MC Hammer wants to share the stage with you at the American Music Awards. And share he did with Korean YouTube sensation, PSY – they went Gangnam-style in front of an appreciative audience. Not sure what I’m talking about? In July this year, Korean artist, PSY, released a song …
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