Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success
Recent Blogpost
Can you do me a favor?
What’s the best way to get someone to like you? Most people assume it’s by doing someone a favor. But it turns out the opposite is true. The best way to get someone to like you is by asking them to do you a favor. Sounds crazy, right? The phenomenon has been labelled the Benjamin …
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6 Ways to Kickstart Your Writing
If you’re online, then you need to write snappy, engaging, interesting copy. It’s an important part of the business. For many people, facing a blank screen is confronting, even excruciating. If this is you – relax. These six strategies will help get your writing juices flowing. 1. Who are you writing for? Even before your …
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Our Favorite Search Marketing Google Analytics Custom Report
Analytics has always been an important part of what we do. It’s the foundation of our campaigns whether for an SEO strategy, PPC or website redesign project. Analytics tell us a lot about what we do, who our client really is (sometimes more than our client does), helps us plan, helps us adjust and ultimately …
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Don’t Be a Slave to Your Inbox
I’m talking about myself, here. And I’m sure I’m not alone. I’m a little bit addicted to the pinging of my inbox. Even before I get out bed in the morning, I check my emails from my smartphone. Just in case there’s something exciting, or urgent, or interesting, or all of the above. But then …
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Are You Noticing The Patterns?
When researching an article about Klout, an algorithm that measures your alleged social media influence, I discovered how Klout’s founder, Joe Fernandez, came up with the idea. Turns out, he had to have his jaw rewired and couldn’t talk for 3 months. His communication outlet during the time of silence was Facebook. According to a …
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Dinkum’s Take on the Penguin and Panda Updates
Last year, it was Panda. Now, it’s Penguin. Both are cute black and white animals, but also the names of Google’s changes to its algorithm that determine search results. It’s part of an effort to remove spammy websites and systems set up to game them, and fighting techniques well-known to the SEO community as gray/black …
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What A 9 Year-Old Can Teach You About Selling
I collected my god-daughter from dance class the other day and we grabbed a “treat” on the way home. Charli is 10, super bright and delightful. As we ate liquid chocolate, she told me about her school assignment where they had to devise a restaurant for kids. Her big idea was that while kids were …
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The Power Of Google+ Hangouts On Air
For the longest time, Hangouts On Air on Google+ was for a limited number of people. I was one of the lucky ones who had a chance to beta test it while it was in its infancy. Now it’s open to the public and the creativity and innovation on Google+ has grown exponentially. People are …
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Philadelphia Internet Marketing Specialist Job – Come Join Us!
Dinkum is a small internet marketing company based in Philadelphia. We like being small but every now and then there comes a time when we need to expand a little. Now is that time. So we are on the lookout for the right candidate to join our team and before I get into the specifics …
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Pinterest Marketing Tips
Pinterest is taking the world by storm. Even my mother asked me to invite her to the service which, to me, shows that the service has gone mainstream. Pinterest, for those uninitiated, is the latest Social Media hotspot where users post images from websites that they like onto so-called “Boards”. At first glance, it’s a …
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