Paul Fleming is one of the founders of Dinkum Interactive and brings extensive experience in the Online Marketing world with a strong emphasis in Search Engine Optimization. His background in education, communications and marketing have prepared him well for the fast pace of the online world. Nothing pleases him more than seeing a client achieve great success
Recent Blogpost
Online Marketing with Dinkum – A Recipe for Success
When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead …
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Press Releases in the SEO World
Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain ‘why’. I’d suggested a press release topic and he wasn’t sure about it. “What would the focus be?” he asked. “I want to make sure that we’re adding to our message, not diluting it.” It was an absolutely valid …
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The Carmen Miranda Effect: Your Guide to Tutti-frutti Internet Marketing
It’s a crowded, noisy market. Sure, you’ve honed your niche and offer a solid product. But what should you do if the guy down the road has a brighter neon sign? Websites are your shop-front. You want people to step inside, take a look, buy things and come back again. The question to consider – …
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How Mobile Are You?
Riding the New York Subway today, I noticed a number of people clutching onto their mobile phones as if it was a part of their body. Some were listening to music, others were playing games but a sizable number were just sitting and holding, waiting until they could get signal again (I presume). If I’m …
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Wishing SEO Was Easy..Or Sexy?
Every now and again as we’re planning out a campaign or building links or performing an analysis, I think about that easy button that Staples put out. Click…keyword rankings #1. Click…huge traffic increase. Click…huge conversion increases. Click…me on beach drinking beer or possibly umbrella’d cocktail. I have a feeling that sometimes our clients wish that …
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Top 5 Press Release Tips
Catching up over a coffee, a friend asked me how to write a press release. Even though I write them every day, it was interesting to define exactly what makes one press release stand apart from another. Of course, what you’re writing about makes a huge difference – some topics are more exciting and newsworthy …
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Your Website is Critical for Internet Marketing So Stop Neglecting It
Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google’s whims (the many algorithm updates) but mostly it has been the result of experience. The company started by recognizing that there was a specific need. We would …
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Do Your Customers Trust You?
I was reading about Customer Relationship Management (CRM) the other day and how to connect with your audience using social media. Something that piqued my attention was the concept that the social customer considers their peers as a most trusted source. No surprises there. If I’m looking for a hairdresser, I ask my circle of …
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Social Media and its SEO Influence
We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared …
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JC Penney Takes the SEO Low Road
In the SEO world we see untoward activities on a regular basis. Mostly folks trying to game the system for themselves or their clients to increase rankings or decrease competitor rankings. These are called black hat techniques and most of their actions may result in websites being penalized by having their websites completely removed from …
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