Mobile
Starbucks Smiling all the way to the Bank: Why Mobile Payments Make Cents
by Jacob Smith On December 14, 2011
If you have visited a Starbucks coffee shop in the last year (and especially the last few months), you’ll notice that a lot of people are paying with their iPhones and Android devices. In fact, my local Starbucks cashier volunteered this morning that the company’s mobile payment app had been used for some 25 million … Read More
Dinkum
Trend Watch: 2011 iPhone App of the Year and Rey Mysterio
by Paul Fleming On December 12, 2011
My friend’s seven year-old son recently sent me his Christmas wish list. Trends move quickly these days, especially for those in single digits, so I’m always prepared to buy something I’ve never heard of. This year’s request surprised me. Young Ben wants a WWE action figure. That’s WWE for World Wrestling Entertainment. Ben, it seems, … Read More
Dinkum
Thoughts on the Team Meeting: Moving from Good to Great
by Jacob Smith On December 8, 2011
During the last few months, Dinkum has been working with its favorite business consultant Steve Smolinsky to help move the dial on our growing company from “good” to “great.” To call Steve a consultant, however, is a bit of a bland misnomer – he’s more of an entrepreneurial Yoda, nurturing our startup-inspired energies into grand … Read More
Analytics, SEO
Google is Hiding Data from Us Under the Guise of Privacy
by Paul Fleming On December 7, 2011
We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than others. Ultimately it’s not a huge issue. Yes it’s absolutely annoying and frustrating but not … Read More
Internet Marketing, Sales
How to Get Inside Your Customer’s Mind
by Paul Fleming On November 22, 2011
An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up for a psychology course because there’s an easier way to read their minds. And that’s … Read More
Mobile
Some Forthcoming Tech from the Non-techy Guy
by Jacob Smith On November 17, 2011
At this point I am guessing most of you have heard about or seen the nearly ubiquitous QR codes, and many of you have used them. If you are not familiar with them, go here for more information. But as cool as the QR codes are, there is something even better on the horizon. I … Read More
Internet Marketing
Can You Tell Me Your Value Proposition and Keep It Simple?
by Jacob Smith On November 4, 2011
I know that much has been written on this topic, but knew I needed to weigh in after attending a recent event. Folks were introducing themselves. More than once I asked the person next to me, ”What do they do?” The usual response was, “I have no idea.” If you cannot tell me who you … Read More
SEO
Google’s Panda is Not Cute Nor Cuddly for Some
by Paul Fleming On November 1, 2011
For the uninitiated, Google has this algorithm that they use to judge the value of websites and to rank them accordingly. They’ve done a pretty good job of it too. It’s not perfect of course, there are plenty of poor search results, folks who game the system, poor quality websites that rank well, but for … Read More