Internet Marketing, Sales
6 Months to Sales Success
by Jacob Smith On June 29, 2011
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More
Social Media, Video
Interview with Steve Smolinsky
by Jacob Smith On June 28, 2011
Recently, our own Rick Simmons interviewed Founder and President of Benari, LTD, Steve Smolinksy. Steve is a popular speaker, Professional Faculty and Region Manager Africa for the Wharton Global Consulting Practicum of the Wharton School, Consulting Professor Singapore University, and co-founder of Conversation on Networking. And he works with Dinkum Interactive for the tech ‘stuff’ … Read More
Internet Marketing, Web Design
Plain Talk in Client Reporting
by Guest Blogger On June 21, 2011
During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request. Could we meet in person instead of by phone to discuss the project progress to date, and give him some help understanding the ‘jargon’ we used in the reports? … Read More
Social Media
How Not To Do Social Media: Lessons From Anthony Weiner’s DM Fail
by Paul Fleming On June 17, 2011
Anyone teaching social media now has a perfect case study of what not to do. All they need to say is: Anthony Weiner. The politician from New York and active social media user has gone straight into the Twitter Hall of Shame. What he did was just plain dumb. First up, a politician should know … Read More
Sales
First Impressions Still Count
by Jacob Smith On June 14, 2011
As much as I like to think I’m immune from it, first impressions still count in the real world – and not just in the virtual world! Some Background Certainly, the importance of a virtual “front door” is something I tell our clients about every day. “Your website is like your front door” is a … Read More
Internet Marketing
Online Marketing with Dinkum – A Recipe for Success
by Paul Fleming On May 31, 2011
When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead … Read More
Dinkum
Press Releases in the SEO World
by Paul Fleming On May 27, 2011
Or: The Purpose of Press Releases Has Changed. This week, a client asked me to explain ‘why’. I’d suggested a press release topic and he wasn’t sure about it. “What would the focus be?” he asked. “I want to make sure that we’re adding to our message, not diluting it.” It was an absolutely valid … Read More
Dinkum
Roots, Branches, and Leaves – Viewing Internet Marketing through a Horticultural Lens
by Jacob Smith On May 24, 2011
In my pre-Dinkum life, I started out helping artists, small businesses, nonprofits, and online merchants build websites. Since that time (about 10 years ago) I have struggled with the same challenge in about 90% of my client relationships: how to help them “get” the true value of a a comprehensive approach to internet marketing. You … Read More