This morning while sifting through my inbox, I read a piece by Nick Bilton about the rise in businesses that specialize in online reputation management. These businesses have been around for a few years now, and I wasn’t expecting much new information. There was, however, a new spin on it that makes me think. In … Read More
Our company has evolved over the last 5 years. Some of it has been to accomodate new trends (influence of social media for one), some due to Google’s whims (the many algorithm updates) but mostly it has been the result of experience. The company started by recognizing that there was a specific need. We would … Read More
Part of my job at Dinkum is to make sophisticated things happen for our website and marketing clients on a daily basis. One such request came a few months ago for a project we’re working on for the Marlboro Music Festival. The request? Help the Festival (which was founded in 1951 by the late, great … Read More
I was reading about Customer Relationship Management (CRM) the other day and how to connect with your audience using social media. Something that piqued my attention was the concept that the social customer considers their peers as a most trusted source. No surprises there. If I’m looking for a hairdresser, I ask my circle of … Read More
We’ve suspected it for a while now but it was recently confirmed by extremely reliable sources (Matt Cutts from Google actually) that social media is having a greater influence on search rankings. A web page stacked up against another web page with the same credentials will apparently be given greater weight if it is shared … Read More
WordPress is the single most commonly used CMS and blogging platform in the world, running over 18 million sites as of this writing (current stats here). Possibly more striking is that people actually use their WordPress sites! Today, for example, 486,000 posts were written and 400,000,000 words were cobbled together in about 120 languages (that’s … Read More
In my past few entries I’ve been exploring some of the basics that make WordPress “tick” and how we use these tools to increase functionality for your site within the WP ecosystem. As you’ve seen, these posts aren’t targeted specifically at general users, but they do have relevance to all of you non-techies out there: … Read More
A few months ago I decided that it was time to update my family room, kitchen and office. I liked my decor but since it has been 12 years, it needed a little pick me up. So I hired my local painter to do the job. It was a week of craziness with plastering, dust … Read More