Content Marketing
Blogging for Business: Content and Voice
by Guest Blogger On March 4, 2011
Often when clients contact us for SEO services, one of the suggestions we make to them is to include a blog on their site, and post to it regularly. We tout the benefits of having fresh content that is regularly updated as being helpful to their customers and to search engines. A recent post by … Read More
SEO
SEO In The News
by Guest Blogger On March 1, 2011
In the last couple of weeks, Search Engine Optimization has made the news! I expect to read about SEO on blogs posted by fellow practitioners. But Bob Garfield, of On the Media on National Public Radio hosted an interview radio show segment on this very topic called “How to Cheat Google.” He interviewed David Segal, … Read More
Social Media
Marketing and Social Media – Alive and Well
by Jacob Smith On February 25, 2011
On Saturday I had the opportunity to participate in a panel discussion at Eastern University. The school of Management Studies put on program to help the Executive MBA students with relevant topics for their studies. The topic of this program was Marketing and Social Media. The format allowed for a few minutes of introductions and … Read More
Email marketing
Stepping Outside the Box for Email Marketing
On February 18, 2011
When Rick first asked me to use my marketing skills and write a newsletter to our clients and future clients, I was up for the challenge. What I wasn’t ready for was using MailChimp as the medium for the newsletter. When I asked about what I needed to do to create a newsletter in Mail … Read More
SEO
JC Penney Takes the SEO Low Road
by Paul Fleming On February 15, 2011
In the SEO world we see untoward activities on a regular basis. Mostly folks trying to game the system for themselves or their clients to increase rankings or decrease competitor rankings. These are called black hat techniques and most of their actions may result in websites being penalized by having their websites completely removed from … Read More
WordPress
Hooks, Action and Filters in WordPress
by Emiliano Jankowski On February 11, 2011
Before continuing adding features to our WordPress plugin, we need to know what hooks, actions and filters are. What does WordPress say? “Hooks are provided by WordPress to allow your plugin to ‘hook into’ the rest of WordPress; that is, to call functions in your plugin at specific times, and thereby set your plugin in … Read More
Technical SEO, Web Design
Writing Your First Plugin for WordPress: A Primer
by Emiliano Jankowski On January 31, 2011
Writing Your First Plugin for WordPress: A Primer One of the great things about WordPress is the possibility to add your own custom functions/processes/enhancements without “touching” the core system. It is what we call a “plugin”. The WordPress definition of a plugin is as follows: “A WordPress Plugin is a program, or a set of … Read More
Analytics
SEO Campaign Expectations
by Paul Fleming On January 27, 2011
When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Read More