Content Marketing
Can you do me a favor?
by Paul Fleming On July 17, 2012
What’s the best way to get someone to like you? Most people assume it’s by doing someone a favor. But it turns out the opposite is true. The best way to get someone to like you is by asking them to do you a favor. Sounds crazy, right? The phenomenon has been labelled the Benjamin … Read More
Content Marketing
6 Ways to Kickstart Your Writing
by Paul Fleming On July 3, 2012
If you’re online, then you need to write snappy, engaging, interesting copy. It’s an important part of the business. For many people, facing a blank screen is confronting, even excruciating. If this is you – relax. These six strategies will help get your writing juices flowing. 1. Who are you writing for? Even before your … Read More
Internet Marketing
How to Make Your Internet Marketing “Autocatalytic”
by Jacob Smith On June 26, 2012
At Dinkum Interactive, we perform a large number of tasks requiring expertise in SEO, PPC, Web Design, Email Marketing, and others. This is a valuable set of skills for our clients but it’s not the reason they hire us. Our goal with each client is to support the development of a sophisticated internet marketing culture … Read More
Analytics, SEO
Our Favorite Search Marketing Google Analytics Custom Report
by Paul Fleming On June 12, 2012
Analytics has always been an important part of what we do. It’s the foundation of our campaigns whether for an SEO strategy, PPC or website redesign project. Analytics tell us a lot about what we do, who our client really is (sometimes more than our client does), helps us plan, helps us adjust and ultimately … Read More
Paid Search, SEO
Pay-Per-Click: is it for you?
by Kerrilynn On June 5, 2012
It’s the dream of most websites – volumes of traffic seeking your product or service. At Dinkum, we use a variety of techniques to drive visitors in your direction and one of the tools we’re getting some great results with is Google Adwords and other Pay-Per-Click (PPC) strategies. This is why:- Price: Compared with other … Read More
Dinkum
Don’t Be a Slave to Your Inbox
by Paul Fleming On May 29, 2012
I’m talking about myself, here. And I’m sure I’m not alone. I’m a little bit addicted to the pinging of my inbox. Even before I get out bed in the morning, I check my emails from my smartphone. Just in case there’s something exciting, or urgent, or interesting, or all of the above. But then … Read More
Social Media
Are You Noticing The Patterns?
by Paul Fleming On May 23, 2012
When researching an article about Klout, an algorithm that measures your alleged social media influence, I discovered how Klout’s founder, Joe Fernandez, came up with the idea. Turns out, he had to have his jaw rewired and couldn’t talk for 3 months. His communication outlet during the time of silence was Facebook. According to a … Read More
SEO
Dinkum’s Take on the Penguin and Panda Updates
by Paul Fleming On May 22, 2012
Last year, it was Panda. Now, it’s Penguin. Both are cute black and white animals, but also the names of Google’s changes to its algorithm that determine search results. It’s part of an effort to remove spammy websites and systems set up to game them, and fighting techniques well-known to the SEO community as gray/black … Read More