Internet Marketing, Social Media
Can You Have Too Much Information?
by Jacob Smith On April 25, 2012
More and more studies are finding that too much choice leads to poorer decision making. Sounds crazy and contradictory, I know. I read a fascinating opinion piece in the Sydney Morning Herald (Dinkum has strong Australian roots, after all) by Andrew Leigh that summarised some interesting research on this topic. Here are the best bits:- … Read More
Dinkum
Setting a Culture For Success
by Jacob Smith On April 24, 2012
If you feel challenged by change, you’re not alone. It’s a harsh truth that change is the new constant in our lives. Rogue management consultant, Steve Smolinsky, from Benari LTD argues companies need to acknowledge this fear and address it. “The vast majority of people, irrespective of culture, really don’t like change. They like to … Read More
Dinkum
Failure Is The Key To Success
by Jacob Smith On April 20, 2012
Which is worse? Is it taking a risk and failing or not taking a risk at all? Failure can be a tough teacher but according to Apple founder, Steve Jobs, it’s important to success. During a commencement address at Stanford University he said: “I didn’t see it then, but it turned out that getting fired … Read More
Content Marketing, Internet Marketing
The Secret to Never Running out of Blog Topic Ideas
by Jacob Smith On April 18, 2012
At Dinkum, we often ask our clients to write blogs. Blogging is supposed to be pretty free-form and perhaps because of this, people can get stuck at the beginning of the process: what to write about. If I had to choose the single most common impediment for would-be bloggers, it’s not time but ideas. “I … Read More
Internet Marketing
Hologram Resurrection Goes Viral
by Jacob Smith On April 17, 2012
This falls into the category of jaw-dropping ‘trend watch’. Heard of Coachella? It’s a music and arts festival held in Indio, CA that crosses many genres – rock, indie, hip hop and electronic – and has a reputation for pushing boundaries and trying new things. On Sunday night, it set the crowds and the Twittersphere … Read More
Email marketing, Internet Marketing
Chalk Another Win Up For Email Marketing
by Jacob Smith On April 13, 2012
What is the preferred (and most effective) form of permissions-based marketing? Drumroll please… Email marketing wins again. In fact, it’s been winning for a long time and it doesn’t look as though this will change any time soon. Exact Target put out the 14th edition of their annual “Subscribers, Fans and Followers” survey series and … Read More
SEO, Social Media
SEO Interest in Pinterest
by Jacob Smith On April 11, 2012
The web often has a “flavor of the month” platform. Some stick around, others fall by the wayside. The latest biggie is visual sharing website Pinterest which has proven to be a geek gals BFF. While female dominated (there are some guy’s versions, my favorite being gentlemint.com), adoption of the system has been significant and, … Read More
Dinkum
Accountability: It’s Harder Than You Think
by Jacob Smith On April 10, 2012
“It’s not my fault.” “It’s not my responsibility.” If these phrases are commonly heard in your organization, you’ve got a problem. Accountability is more than a word you throw around to sound credible. Rogue management consultant, Steve Smolinsky, from Benari LTD, believes it’s crucial to the optimal functioning of your organization. “It’s one of the … Read More