I have been following the start up of a local company that has put together a website specifically for the use of CEOs but with a few things I have not seen elsewhere. CEOIntronet is a social media platform with specific parameters on who may join – namely you must be a CEO of a company. While I have not really thought of myself as the CEO of Dinkum Interactive, my business partners Paul and Jacob said I could be the CEO this week.

The concept behind this exclusive venture is that there are a number of things that CEOs want to share but would rather do it with like folks – other CEOs. The concept includes a high quality video with a moderator who asks you questions as a way of introduction into the group. A second video is done the same day with 2 or 3 other CEOs that are also being interviewed. A topic relevant and of interest to other CEOs is discussed. My personal video is here, the group session is here.   These were filmed and moderated by professionals and are well done.

In addition to your interview, you get a section within the site where you put your information, your company, personal likes, boards you are on, blogs, etc. The challenge is whether CEOs will become a community. There are good signs that this may succeed where other ventures like this have failed. First Sally Solis-Cohen and Emily Mercier are determined to make changes in the site that will accommodate interaction amongst the CEOs. They are very much in touch with those who have joined, and they also do something often times lacking in similar ventures – they listen. We tell our clients that the first step in any social campaign is listening. Sally and Emily have taken this message and applied it. They are allowing the members of the community to determine direction.

At last count there were over 200 folks who have joined this community and I will keep you updated on how the site does and changes that are made along the way to help make it a success. If you are a CEO you owe it to yourself to check out this site.

For transparency – they are not a client of Dinkum, and yes it is somewhat self serving that this site becomes successful because my target audience is primarily CEOs. More importantly, as a CEO you need a place where you can discuss things with others who have similar situations and insights and who understand the unique perspectives of a CEO.

So is it a community now? Not yet, but I do believe that with the persistence of Sally and Emily and the input of those joining that it has great potential to be a success.

Should you  join is not the question.  Why not join? Tell them Rick sent you. All you CEO’s head over here.