Analytics, SEO
SEO Health Data: Google Analytics
by Paul Fleming On June 20, 2017
A true digital performance issue that we come across often is overall poor digital health. Much like our own health, the annual checkup is pretty important, in some cases it’s essential. So we take the same approach to digital health by monitoring it on a daily basis, reviewing it weekly and then reporting on it … Read More
Analytics
Seeing Unusual Referral Traffic in Your Google Analytics?
by Paul Fleming On January 22, 2015
We’ve often seen some unusual referrers coming through on Google Analytics over the years. If you want to have a look at your own, head to the Acquisitions tab on the left side, click on All Traffic then Referrals. You’ll see a list of websites that sent traffic to your own website. Always good to … Read More
Analytics, Internet Marketing
Looking Back at Your Data to Look Forward
by Paul Fleming On December 19, 2012
We do it for our clients and regularly encourage them to look at their data always and often. Reading analytics tells a story about your business online and possibly a little about your business in general so it makes great sense to spend a bit of time with it. Of course we don’t do it … Read More
Analytics, SEO
Our Favorite Search Marketing Google Analytics Custom Report
by Paul Fleming On June 12, 2012
Analytics has always been an important part of what we do. It’s the foundation of our campaigns whether for an SEO strategy, PPC or website redesign project. Analytics tell us a lot about what we do, who our client really is (sometimes more than our client does), helps us plan, helps us adjust and ultimately … Read More
Analytics, Internet Marketing
Finding the Data in (not provided)
by Jacob Smith On February 7, 2012
We have previously discussed the ominous (not provided) that shows up in Google Analytics after Google decided to withhold the search data of users logged into Google account. Rather than come down on one side of the debate, Dave Davies‘ blog post for Search Engine Watch has some useful tips and ideas on how to … Read More
Analytics, SEO
Google is Hiding Data from Us Under the Guise of Privacy
by Paul Fleming On December 7, 2011
We recently mentioned that Google announced that they will be encrypting Search for Google users who are logged into their accounts and we are now starting to see some real impact from that. Some clients are being affected more than others. Ultimately it’s not a huge issue. Yes it’s absolutely annoying and frustrating but not … Read More
Analytics
SEO Campaign Expectations
by Paul Fleming On January 27, 2011
When we search, we expect the right results straight away. When we get to a website, we expect to be able to find what we are looking for immediately and if not, easily. So it seems that a lot of clients expect instant results from their SEO campaign as well. As Abe Lincoln appropriately suggests “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” Read More