Internet Marketing
How Groundhog Day Can Help Your Business
by Jacob Smith On April 27, 2012
How do you change someone else’s behavior? The question sounds rather sinister, I know. But think about it. You want someone to buy your product, donate to your cause, fulfill their obligations as an employee, quit smoking, slow down on the roads, eat their vegetables, pay back the money they owe you. I could go … Read More
Internet Marketing, Social Media
Can You Have Too Much Information?
by Jacob Smith On April 25, 2012
More and more studies are finding that too much choice leads to poorer decision making. Sounds crazy and contradictory, I know. I read a fascinating opinion piece in the Sydney Morning Herald (Dinkum has strong Australian roots, after all) by Andrew Leigh that summarised some interesting research on this topic. Here are the best bits:- … Read More
Content Marketing, Internet Marketing
The Secret to Never Running out of Blog Topic Ideas
by Jacob Smith On April 18, 2012
At Dinkum, we often ask our clients to write blogs. Blogging is supposed to be pretty free-form and perhaps because of this, people can get stuck at the beginning of the process: what to write about. If I had to choose the single most common impediment for would-be bloggers, it’s not time but ideas. “I … Read More
Internet Marketing
Hologram Resurrection Goes Viral
by Jacob Smith On April 17, 2012
This falls into the category of jaw-dropping ‘trend watch’. Heard of Coachella? It’s a music and arts festival held in Indio, CA that crosses many genres – rock, indie, hip hop and electronic – and has a reputation for pushing boundaries and trying new things. On Sunday night, it set the crowds and the Twittersphere … Read More
Email marketing, Internet Marketing
Chalk Another Win Up For Email Marketing
by Jacob Smith On April 13, 2012
What is the preferred (and most effective) form of permissions-based marketing? Drumroll please… Email marketing wins again. In fact, it’s been winning for a long time and it doesn’t look as though this will change any time soon. Exact Target put out the 14th edition of their annual “Subscribers, Fans and Followers” survey series and … Read More
Internet Marketing
Pinterest Marketing Tips
by Paul Fleming On April 5, 2012
Pinterest is taking the world by storm. Even my mother asked me to invite her to the service which, to me, shows that the service has gone mainstream. Pinterest, for those uninitiated, is the latest Social Media hotspot where users post images from websites that they like onto so-called “Boards”. At first glance, it’s a … Read More
Internet Marketing
Weekday, Weekend, Wow
by Jacob Smith On March 30, 2012
A friend works in marketing for a global cosmetics company and was discussing its latest campaign to get women to buy more lipsticks. Most women, research suggests, have two lipsticks. One for work and one for play. The marketing team needed to find a way to get women to buy just one more lipstick. Their … Read More
Internet Marketing
Ever Phoned the Ivory Soap Comments Line?
by Jacob Smith On March 27, 2012
Thanks to Malcolm Gladwell for this observation. In his best-selling book, The Tipping Point, he talks about his amusement that on every packet of Ivory soap is a phone number where people with issues or comments can ring in. “Who would bother?” he wonders. Well, it turns out this strategy is the perfect ‘maven trap’ … Read More
Internet Marketing, Social Media
Internet Marketing Lessons From KONY2012
by Jacob Smith On March 21, 2012
With more than 100 million views, KONY2012 has certainly captured worldwide attention. Don’t know what I’m talking about? In brief, US-based organization called ‘Invisible Children’ created a thirty minute video and campaign to highlight the plight of Ugandan children stolen from their families and enlisted as child soldiers. The man responsible for the kidnapping and … Read More
Internet Marketing
Can You Find Your Perfect Internet Marketer?
by Jacob Smith On March 6, 2012
As the main contact for most of our clients during an ongoing campaign, I’m often asked to tag along with Rick Simmons to meet with prospective clients. We view the sales process as a two way street that’s successful both for the client and for Dinkum. To achieve this, it’s important to get a true … Read More