Internet Marketing
Interpreting Client Questions about Search Engine Marketing
by Guest Blogger On August 30, 2011
Some clients ask a lot of questions, some just go along for the ride. Sound familiar? I prefer clients who want to understand the Search Engine Marketing journey and who take the time to ask questions as they come up. These clients are often, although not always, more engaged and better partners in their campaign. Many … Read More
Content Marketing, Internet Marketing, SEO
Content, Content, Content
by Guest Blogger On August 23, 2011
As a client facing member of the Dinkum team, I am sometimes called upon to discuss SEO with clients. Most often I am answering questions on basic concepts, which clients who have recently signed on want to understand. Sometimes I chat over the same things with clients who have been around for a while, but … Read More
Internet Marketing, Social Media
How Habits Are Holding Your Company Back
by Paul Fleming On August 9, 2011
I’m undertaking a bit of an experiment. After reading Tim Ferriss’ book, The 4-Hour Body, I’m changing what I eat for breakfast. In the past, I was a dedicated toast eater. I love the simplicity of toast. Drop your 7-grain slice into the slot and about a minute later, a deliciously light brown bit of … Read More
Internet Marketing
A Look at Google’s Recent Design Binge
by Jacob Smith On July 15, 2011
If you live on the internet and do not happen to spend all of your time on Facebook, you may have noticed that the web is getting a bit of a redesign lately. I’m referring to the half dozen web properties that have either been released or updated by Google in just the last two … Read More
Internet Marketing, Sales
6 Months to Sales Success
by Jacob Smith On June 29, 2011
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More
Internet Marketing, Web Design
Plain Talk in Client Reporting
by Guest Blogger On June 21, 2011
During the process of getting to know a new client, and providing him with the early deliverables for his SEO campaign, he had a simple request. Could we meet in person instead of by phone to discuss the project progress to date, and give him some help understanding the ‘jargon’ we used in the reports? … Read More
Internet Marketing
Online Marketing with Dinkum – A Recipe for Success
by Paul Fleming On May 31, 2011
When I was a young musician, my teacher insisted that I read “The Inner Game of Tennis.” I was skeptical at first, but in the end, it was far easier to digest and relate the game of tennis to my musical life than the contents of any musician’s manual. The following post is a dead … Read More
Internet Marketing
The Carmen Miranda Effect: Your Guide to Tutti-frutti Internet Marketing
by Paul Fleming On May 13, 2011
It’s a crowded, noisy market. Sure, you’ve honed your niche and offer a solid product. But what should you do if the guy down the road has a brighter neon sign? Websites are your shop-front. You want people to step inside, take a look, buy things and come back again. The question to consider – … Read More
Internet Marketing
Are You Doing Your Part to Help Young Entrepreneurs?
by Jacob Smith On May 10, 2011
A recent article in the Philadelphia Inquirer got me thinking. What are those who consider themselves part of internet marketings’ elite doing to help out the folks coming up who have never experienced life without computers and the internet? I ask this question because I had the opportunity to discover what the next generation of … Read More
Internet Marketing
Dinkum’s Version of Pizzanomics
by Jacob Smith On April 22, 2011
One of my favorite companies is MailChimp, the email marketing provider based outside Atlanta Georgia. With their smart products and high level of service, I find myself recommending them even when it’s not technically necessary – that’s what I call good marketing! However, the thing I like most about MailChimp is how they approach their … Read More