Sales
Staples Brand Gets Black Eye
by Jacob Smith On January 24, 2012
When a friend was awarded ‘Tech Of The Quarter’ by his employer, he redeemed his prize as a Staples gift card and planned to use it to get a new cell phone he’d seen on their website. A few days later, with gift card in hand, my friend visited Staples to make his purchase. He … Read More
Internet Marketing, Sales
How to Get Inside Your Customer’s Mind
by Paul Fleming On November 22, 2011
An ability to get inside your customer’s head and understand them is an important part of the sales process. In understanding them, you can anticipate their needs and solve their problems. Don’t worry, I’m not going to suggest signing up for a psychology course because there’s an easier way to read their minds. And that’s … Read More
Sales, Social Media
Be Where Your Customers Are – Social Media Marketing Lesson
by Guest Blogger On August 1, 2011
This is a concept that we preach often at Dinkum, and most often we are referring to which social media channels might be best employed by the businesses we work with. There is no point in being on Twitter if all of your potential customers are on LinkedIn. This weekend, I was presented with a … Read More
Internet Marketing, Sales
6 Months to Sales Success
by Jacob Smith On June 29, 2011
Someone walks into your store and you ask if they need help. ‘I’m just browsing’, they respond. After a bit of a look around, they leave empty handed. Is this what’s happening with your website? Do plenty of people visit but no one is buying? You need the Dinkum treatment. Step One: Identify the Right … Read More
Sales
First Impressions Still Count
by Jacob Smith On June 14, 2011
As much as I like to think I’m immune from it, first impressions still count in the real world – and not just in the virtual world! Some Background Certainly, the importance of a virtual “front door” is something I tell our clients about every day. “Your website is like your front door” is a … Read More