Our tenure with Indiana Wesleyan University involved increasing search visibility for the college as well as some of their specific programs. Within 6 months of the engagement, traffic had considerably increased but more importantly, quality traffic had improved. This was largely credited to their Search visibility, specifically on Google where they had enjoyed some significant keyword phrase increases.
Some of their general target phrases included “Christian University”, “Christian College and University”, “Universities in Indiana”, “Nursing Schools”, all enjoying Page 1 placement.